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These business opportunities
make it sound easy to start a business that will bring lots
of income without much work or cash outlay. The
solicitations trumpet unbelievable earnings claims $1,000 a
day or more without doing any work. Many business
opportunity solicitations claim to offer a way to make money
in an Internet-related business. Short on details but long
on promises, these messages usually offer a telephone number
to call for more information. In many cases, you'll be told
to leave your name and telephone number so that a
salesperson can call you back with the sales pitch.
The scam: Many of these are illegal
pyramid schemes masquerading as legitimate opportunities to
earn money.
2. Bulk
email
Bulk email solicitations offer to sell
you lists of email addresses, by the millions, to which you
can send your own bulk solicitations. Some offer software
that automates the sending of email messages to thousands or
millions of recipients. Others offer the service of sending
bulk email solicitations on your behalf. Some of these
offers say, or imply, that you can make a lot of money using
this marketing method.
The problem: Sending bulk email
violates the terms of service of most Internet service
providers. If you use one of the automated email programs,
your ISP may shut you down. In addition, inserting a false
return address into your solicitations, as some of the
automated programs allow you to do, may land you in legal
hot water with the owner of the address's domain name. There
are also very strict rules, known as the CAN-SPAM Act,
regulating bulk email marketing.
3. Chain
letters
You're asked to send a small amount of
money ($5 to $20) to each of four or five names on a list,
replace one of the names on the list with your own, and then
forward the revised message via bulk email. The letter may
claim that the scheme is legal, that it's been reviewed or
approved by the government; or it may refer to sections of
U.S. law that legitimize the scheme.
The scam: Chain letters are almost
always illegal and nearly all of the people who participate
lose their money. The fact that a "product" such
as a report on how to make money fast may be changing hands
in the transaction does not change the legality of these
schemes.
4.
Work-at-home schemes
Envelope-stuffing solicitations promise
steady income for minimal labor-for example, you'll earn $2
each time you fold a brochure and seal it in an envelope.
Craft assembly work schemes often require an investment of
hundreds of dollars in equipment or supplies, and many hours
of your time producing goods for a company that has promised
to buy them.
The scam: You'll pay a small fee to get
started in the envelope-stuffing business. Then, you'll
learn that the email sender never had real employment to
offer. Instead, you'll get instructions on how to send the
same envelope-stuffing ad on your own. If you earn any
money, it will be from others who fall for the scheme you're
perpetuating.
5. Health
and diet scams
Pills that let you lose weight without
exercising or changing your diet, herbal formulas that
liquefy your fat cells so that they are absorbed by your
body, and cures for impotence and hair loss are among the
scams flooding email boxes.
The scam: These gimmicks don't work.
The fact is that successful weight loss requires a reduction
in calories and an increase in physical activity. Beware of
case histories from "cured" consumers claiming
amazing results and testimonials from "famous"
medical experts you've never heard of.
6.
Effortless income
The trendiest get-rich-quick schemes
offer unlimited profits exchanging money on world currency
markets; newsletters describing a variety of easy-money
opportunities; the perfect sales letter; and the secret to
making $4,000 in one day.
The scam: If these systems worked,
wouldn't everyone be using them? The thought of easy money
may be appealing, but success generally requires hard work.
7. Free
goods
Some email messages offer valuable
goods-for example, computers, other electronic items, and
long-distance phone cards-for free. You're asked to pay a
fee to join a club, then told that to earn the offered
goods, you have to bring in a certain number of
participants. You're paying for the right to earn income by
recruiting other participants, but your payoff is in goods,
not money.
The scam: Most of these messages are
covering up pyramid schemes, operations that inevitably
collapse. The payoff goes to the promoters and little or
none to you.
8.
Investment opportunities
Investment schemes promise outrageously
high rates of return with no risk. Many are Ponzi schemes,
in which early investors are paid off with money contributed
by later investors. This makes the early investors believe
that the system actually works, and encourages them to
invest even more.
The scam: Ponzi schemes eventually
collapse because there isn't enough money coming in to
continue simulating earnings. Other schemes are a good
investment for the promoters, but no for participants.
9. Cable
descrambler kits
For a small sum of money, you can buy a
kit to assemble a cable descrambler that supposedly allows
you to receive cable television transmissions without paying
any subscription fee.
The scam: The device that you build
probably won't work. Most of the cable TV systems in the
U.S. use technology that these devices can't crack. What's
more, even if it worked, stealing service from a cable
television company is illegal.
10.
Guaranteed loans or credit, on easy terms
Some email messages offer home-equity
loans that don't require equity in your home. Usually, these
are said to be offered by offshore banks. Sometimes they are
combined with pyramid schemes, which offer you an
opportunity to make money by attracting new participants to
the scheme.
The scams: The home equity loans turn
out to be useless lists of lenders who will turn you down.
The promised credit cards never come through, and the
pyramid schemes always collapse.
11. Credit
repair
Credit repair scams offer to erase
accurate negative information from your credit file so you
can qualify for a credit card, auto loan, home mortgage, or
a job.
The scam: The scam artists who promote
these services can't deliver. Only time, a deliberate
effort, and a personal debt repayment plan will improve your
credit. The companies that advertise credit repair services
appeal to consumers with poor credit histories. Not only
can't they provide you with a clean credit record, but they
also may be encouraging you to violate federal law. If you
follow their advice by lying on a loan or credit
application, misrepresenting your Social Security number, or
getting an Employer Identification Number under false
pretenses, you will be committing fraud.
12.
Vacation prize promotions
Electronic certificates congratulating
you on "winning" a fabulous vacation for a very
attractive price are among the scams arriving in your email.
Some say you have been "specially selected" for
this opportunity.
The scam: Most unsolicited commercial
email goes to thousands or millions of recipients at a time.
Often, the cruise ship you're booked on may look more like a
tug boat. The hotel accommodations likely are shabby, and
you may be required to pay more for an upgrade. Scheduling
the vacation at the time you want it also may require an
additional fee.
In Closing
Don’t check your common sense at the
door simply because you are surfing the web. If it seems to
good to be true, it is. Don’t fall victim to these scams.
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